BBA 2026 - Organizational Communication

Description

Examines the communication process as it pertains to modern organizations from the perspectives of various organizational members. Topics include elements of the communication process, responsibilities of communicators at various levels, methods of verbal and nonverbal communication in organizations, factors that affect intercultural communication, role of organizational culture, and strategies to manage conflict.

Outcomes

1. Determine communication processes that guide organizational behavior.
2. Employ communication techniques for effective strategic planning.
3. Explain communication techniques that improve employee trust and engagement.
4. Relate effective communication techniques to public relations and marketing.
5. Recommend communication techniques that are effective in managing conflict.
6. Integrate strategies of communication for managing organizational performance.
7. Summarize the differences in communication styles of managers vs. leaders.
8. Create a communication strategy that fosters change and innovation.

PreRequisites

None

Textbook(s)